- Research focus: Customer journey, digital marketing
- Top publication outlet: Journal of Marketing
- Top conference presentation: Association for Consumer Research Conference
- Most important research award: Shelby D. Hunt/Harold H. Maynard Award, American Marketing Association Foundation
- Prior position in higher education: Lecturer, Henley Business School, University of Reading
- Postgraduate education: PhD, Newcastle University
Career highlight: Magazine article on customer journeys in Harvard Business Review
