Introduction to Management
This module introduces a variety of traditional and non-traditional ideas about management, followed by the theory and practice of team working and capability for management. The aim is to provide students with an essential understanding of the basic theories relevant to the management of work organisation and to enable students to identify and understand the limitations inherent within these theories.
Introduction to Business Analytics
Business analytics focuses on developing new insights and understanding of business performance based on data analysis.
Designed to give you the kind of skills that are sought after in many organisations, this module introduces you to a range of quantitative techniques for collecting, analysing and interpreting data and develops your understanding of how to apply these techniques to management problems to draw practical conclusions. The module provides the foundations for statistical methods in follow-up modules.
The computing side of the module introduces the use of word processing, spreadsheet software for statistical calculations, and writing of management reports.
You will learn not only the fundamental analytical techniques, but also when and how to apply them to management problems and how to interpret the results. This module also involves you working as a junior business analyst on a simple but realistic case study and reporting results and conclusions to a fictional boss.
Principles of Marketing
This module examines the key elements of marketing theory and practice, and how these connect with other aspects of business management. The module is arranged into three themes, with the first examining the fundamentals of market offerings, including brands, products and services. The second theme focuses on the competitive marketplace and explores how organisations understand and engage with consumers, including a look at recent developments in digital marketing. The final theme consolidates learning by considering how marketers obtain and utilise information to inform innovation and the marketing planning process. The module also aims to support students in the development of key transferable skills such as critical thinking, analysis and delivering effective business presentations.
Economics for Business
This module provides an introduction to key economic concepts and analytical tools which underpin their applications in a business context. It is targeted at students majoring in business-related degrees and covers a range of important topics for understanding the business applications of economics relating to the behaviour of both consumers and firms as well as the possible role of government in addressing market failures.
Introduction to Accounting and Finance
This module provides a comprehensive introduction to the basic concepts and techniques of Accounting and Finance, which include financial accounting, managerial finance, and financial statement analysis
An important element of this module is that it provides exposure to the business and financial environment within which the discipline of Accounting and Finance operates, using real-world financial data for actual companies.
The course covers concepts, techniques and interpretive skills that relate to the external financial reporting of companies and their relationship to the stock market, and to the use of accounting information for internal management purposes.
Employability and Careers
This module is designed to support the first stage in your journey towards securing a future graduate job role which you will enjoy and thrive in doing! In the first year, we combine gaining business insights from visiting employers alongside a focus on two important stages for employability preparation: ‘Opportunity Awareness’, career opportunities available to Business Management graduates and how this knowledge relates to ‘Self-Awareness’, personal interests, motivations, values & skills.